These information were the key success factor for many of our clients in Russia and at global level.
Claviatura russa drivers#
To create it, millions of anonymous mobile users are tracked every day and their locations and movements are transformed with geoanalytics into geographical and temporal patterns, visits to locations, consumers’ habits, preferences and more.Īmong the several available information, the segmentation of the entire Russian population stands up: it is the result of massive cluster analysis with more than 50 drivers that generated 13 clusters that instantly describes the lifestyle of the population living in a micro area and the characteristics of the area itself. The consolidated dataset of territorial data, including Russia official administrative boundaries with demographic and economic information, has been enriched with JMove: Jakala’s mobile-driven data.
Consistently with this principle, Jakala leveraged its capabilities of bringing together data & geography and created exclusive, country-specific datasets with data on customers and places at micro territorial level.įor the local market, Jakala Russia integrated data from official sources with innovative location data coming from the tracking of a panel of mobile devices: the result is a unique set of information at micro territorial level including demographic and economic data, consumer propensities, traffic and hotspots, lifestyle segmentation of the Russian population, and more. Data are the key success factor to make valuable business decisions and to gain competitive advantage in any market.
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